The best marketing strategy is to create content so compelling that people want to share it. In this video, we’re going to show you how the world’s most successful companies are using content marketing, and why it’s the key to success in today’s digital age.

With the emerging presence of social media in the sporting industry, a lot of players and sports organizations view the marketing strategy as the end-all-be-all to their success.

When in reality, social media marketing is not the leading digital marketing strategy across the globe.

[0:00] – Intro
[0:32] – Skip Intro
[0:54] – Exploring Content
[3:14] – The Importance of Content
[4:06] – Brand Reputation
[5:14] – Fans into Customers
[7:14] – Lasting Relationships
[8:34] – Repurposing
[9:41] – Outro

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