Most hotel marketers miss these hotel marketing personalization strategies that can X2 direct sales and CX. In this video, I review IHG’s booking confirmation email.
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Personalized marketing can help hotel sales, marketing, and CX teams build strong hotel marketing strategies. With a solid customer experience journey and personalization strategy, hotels can improve guest experience, increase engagement and revenue per client.
In this video, I review some marketing ideas an IHG hotel is missing by not contextualizing the messages across the customer journey. Also, I will explain the impact this has on hotel direct sales through the web channel and email marketing and how to fix and improve their current marketing strategy.
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#Marketing #Hospitality #Personalization #CX
00:00 Hotel Marketing Personalization Strategies
01:43 Upselling Opportunities – IHG Case Study
09:51 Hotel Digital Customer Experience
14:38 Personalized Marketing Tips
18:22 Hotel Confirmation Email Tips
26:41 Customer Experience Opportunities
27:34 Personalization In Hospitality Marketing