What is digital marketing? Types of digital marketing | The benefits of digital marketing

Digital marketing doesn’t refer to any one strategy—rather, it’s a broad term encompassing marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing

Social media marketing

Search engine marketing

Mobile marketing

Email marketing

Online advertising

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