Marketing has evolved a lot since traditional marketing shifted to digital marketing. There are new types of marketing popping up all the time.
What are the different types of marketing that marketers can use today?
I have compiled a list of 35 types of marketing that I am aware of. From an account-based marketing approach to launching Google ads to developing a content marketing strategy, a company can use a combination of these types of marketing to reach, convert, and engage its target audience.
Let’s dive into the different types of marketing that you can use today.
📒 Show Notes and Resources 📒
00:25 35 Different Types of Marketing
00:33 Traditional or Offline Marketing
00:58 Digital Marketing
01:22 Outbound Marketing
01:44 Inbound Marketing
02:09 Content Marketing
02:36 Search Engine Marketing (SEM)
03:19 Product Marketing
03:43 Business-to-Business (B2B) Marketing
04:00 Business-to-Consumer (B2C) Marketing
04:18 Account-Based Marketing (ABM)
04:37 Affiliate Marketing
04:55 Brand Marketing
05:12 Social Media Marketing
05:32 Email Marketing
05:44 Direct Marketing
06:03 Influencer Marketing
06:21 Word-of-Mouth Marketing or Buzz Marketing
06:46 Event Marketing
07:05 Guerrilla Marketing
07:24 Video Marketing
07:37 Cause Marketing
07:56 Relationship Marketing
08:19 Voice Marketing
08:35 Conversational Marketing
08:47 Partner Marketing
09:03 User-Generated Marketing
09:18 Campus Marketing
09:35 Proximity Marketing
09:48 Experiential Marketing
10:09 Interactive Marketing
10:25 Field Marketing
10:40 Multicultural Marketing
11:03 Controversial Marketing
11:21 Global Marketing
11:37 Bringing It All Together
Our mission here at Knowledge Enthusiast is to help digital marketers with weekly tips and tools to kickstart their digital marketing careers.
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QUESTION – Have a question about digital marketing, content marketing, marketing, or anything else? Post in the comments section of this video!
About: In this video, Matthew Royse from Knowledge Enthusiast shares his list of the different types of marketing. Some types of marketing are used for a brand to differentiate itself from other brands, and some are to accommodate a target audience’s behaviors, values, and needs. Marketers have a lot of options in the modern marketing world to achieve their goals. Knowing the options is an excellent place to start. The key to marketing is to engage with your target audience, provide a return on investment, drive leads to gain new customers, and grow a company’s revenue.